FAQ

Find the answer for your questions

Most SEO companies can’t confidently guarantee results, so they require payment regardless of performance. Our refined process and selective client approach allow us to take on all the risk.

Local SEO is the optimization of your online presence to attract customers from nearby searches. It helps your business appear when people in your area search for your products or services. Local SEO matters because it connects you directly with potential customers who are actively looking for what you offer. It creates a level playing field where small businesses can compete effectively against larger competitors by dominating local search results, driving real customer visits and calls.

Google Business Profile (GBP), formerly known as Google My Business, is a free tool that manages how your business appears in Google Search and Maps, displaying your location, hours, photos, services, and customer reviews. GBP is crucial because it’s the foundation of your local online presence, helping your business appear in the “Local Pack” (map listings) and Google Maps. With over 87% of consumers checking reviews before choosing a local business, a well-optimized GBP directly influences whether searchers become customers.

While initial ranking improvements appear within 2-3 weeks, the full benefits of our local SEO strategy develop over time. Once your business achieves top 3 rankings, our ongoing optimization helps maintain those positions despite Google’s algorithm changes. A well-executed local SEO strategy provides sustainable business benefits with consistent monitoring and adjustments.

Local citations (mentions of your business across the web) signal to Google that your business is legitimate and trusted in your area. Our process includes building consistent citations across major platforms and industry-specific directories, which strengthens your local authority and improves rankings in the local pack.

We work with established businesses that have an active Google Business Profile with 5+ reviews and are looking to improve existing local visibility.

If we don’t deliver as promised, you simply don’t pay. We assume all the risk, which is why we’re selective about which businesses we work with. 

Not necessarily. We optimize your Google Business Profile and local citations first. If website changes would significantly improve results, we’ll handle those optimizations as part of our service. 

We use local grid tracking technology that pulls real-time data directly from Google. Our tracking dashboard shows your weekly/monthly ranking positions across all target keywords, providing complete transparency. You’ll see exactly when and where your business moves into top positions, with visual heat maps showing your visibility across your service area.

We focus on important primary keywords that drive the most valuable traffic to your business. These are determined during our qualification process based on search volume and conversion potential.

The most effective keywords for local SEO combine service-specific terms with geographic modifiers that match how customers search. These include:

  • Location-based keywords: Terms that combine your service with your city, neighborhood, or region (e.g., “plumber in Boston,” “virginia countertop store”)
  • “Near me” phrases: Keywords including “near me” which Google interprets based on the searcher’s location (e.g., “coffee shop near me”)
  • Service-specific long-tail keywords: Detailed phrases describing specific services in your location (e.g., “emergency water damage restoration downtown Seattle”)
  • Question-based keywords: Local searches phrased as questions (e.g., “where can I find the best pizza in Miami?”)

During our qualification process, we identify the most valuable keywords for your business based on search volume, competition, and conversion potential.