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Local SEO Facts

  • Facts

LOCAL SEO FACTS & STATS

Local SEO has become essential for businesses looking to attract nearby customers. These compelling statistics demonstrate why every local business should prioritize their online presence.

Why Local SEO Matters

Why Local SEO Matters
  • 97% of consumers search online for local businesses with 90% of those searches resulting in a purchase within a week
  • 46% of all Google searches have local intent, showing how frequently consumers turn to search engines for nearby solutions
  • 78% of location-based mobile searches result in an offline purchase within 24 hours
  • 88% of consumers trust online reviews as much as personal recommendations when choosing local businesses
  • 92% of searchers select businesses on the first page of local search results
  • Only 44% of businesses have claimed their Google Business Profile listing, creating an opportunity for businesses that optimize their presence
The Mobile Connection
  • 64% of local customers use search engines as their primary method to find local businesses
  • 50% of mobile users who conduct a local search visit a store that same day
  • 86% of people look up the location of a business on Google Maps before visiting
  • Mobile searches for “near me” have grown by 250% in the past two years
Google Business Profile Impact
  • Businesses with complete and accurate GBPs receive 7x more clicks than incomplete listings
  • Businesses with 50+ reviews earn 266% more revenue on average than businesses with fewer reviews
  • 70% of consumers look at multiple business reviews before making purchase decisions
  • Businesses with photos on their GBP receive 42% more requests for directions than those without
The Business Impact of Local SEO
  • For every $1 spent on local SEO, businesses typically see $4.75 in return – a 475% return on investment
  • 72% of consumers who search locally visit a store within 5 miles of their current location
  • Businesses with well-optimized Google profiles are 70% more likely to attract in-person visits
  • Leads from local searches are 25% more likely to become customers compared to leads from other online marketing methods

By investing in local SEO, your business can capture these high-intent local searchers at the exact moment they’re looking for your products or services. Our performance-based approach ensures you’re maximizing your local visibility when it matters most.

(Sources: HubSpot, Search Engine Land, Google, BrightLocal, Business2Community)

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